Finance

"If you're in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent"
Warren buffett

Finance

OBJECTIVES:

At the end of this unit you will be able to:

-Express yourself clearly in a business context using the present perfect, present perfect continuous, past perfect, past perfect continuous, and the first conditional with ease.

-Pronounce the numbers and use your tone of voice correctly.

-Talk about banking and finance with ease using the appropriate vocabulary and expressions.

-Use key vocabulary and expressions related to franchising and international e-commerce. 

-Talk about marketing, advertising and sales using the appropriate vocabulary and expressions.

-Plan advertising campaigns.

-Create Power Point presentations.

1 : Match the banking vocabulary and phrasal verbs to their correct definitions: 1. Pay in    A. Money borrowed from somewhere, usually from the bank. 2. Take out       B. The act of           withdrawing money from your bank. 3. Loan C. Putting a sum of money in something which is likely to make you more money in the future (eg the stock exchange). 4. Mortgage                        D. A loan from the bank to pay for a house/flat. 5. Debt E. Money kept in the bank that you don't withdraw on a daily basis. 6. Investment                      F. The act of entering money into your account. 7. Statement G. A document that records the dates and destinations of all the money going into and coming out of your bank. 8. Savings H. Money owed to someone/somewhere- often to the bank. 9. Balance     I. What you have to do with your loan and your mortgage. 10. Pay off       J. The total amount of money you have in your account. 2. Fill in the appropriate titles of the five training powerpoint presentations below. You must choose between the following titles: Balancing Priorities and Managing Projects Leadership and Teambuilding Motivating Employees Managing your Time Assertive Leadership Skills Being a competent leader menas being able to motivate and get things done. Today's presentation will look at decision-making, diplomacy, and being sensitive to the needs of others... Learning how to set priorities, to control your workload and to complete tasks on time are essential goals to be productive in the workplace. Today I'm going to talk about how to identify what's important and to fulfill targets and objectives more effectively in less time... Today we're going to take a look at what you need to do to successfully lead others. Succesful leaders know how to: 1) Handle people effectively and get results. 2) Deal with conflicts and communicate confidently. 3) Earn the respect of their peer group and their superiors. ... Today you're going to see how it IS possible to prioritize and keep on top of multiple projects, to manage conflicting demands, and to take control over your workload. Firstly, it's vital that you set deadlines and stick to them. Learn to get more done in less time than you thought possible... In the next fifteen minutes I want to communicate how important it is for people to feel integrated into their workplace. Workers who feel isolated within their own company may have a damaging effect on the company's overall productivity... 3. Watch the video and said if the sentences are true o false according the video 1. Bill Clinton announced that about 400,000 Americans would be doing their shopping online over the holiday season. True False 2. It was perfectly believable that someone would use their credit card to purchase something over a computer. True False 3. E-commerce turned out to be a viable business. True False 4. In ten years one company has gone from no money transacted online to almost $150 billion. True False 5. According to the video e-commerce is still at an early stage. True False 6. According to the video the future of e-commerce is in the producer. True False 7.The internet was invented in 1994. True False 4. Read the following text about the language used in advertisement. THE LANGUAGE OF ADVERTISING The main copy of advertising language probably uses words from a restricted sub-set of English---common words, often with some emotional as well as literal value. In advertisements aimed at teenagers, the pronouns "you" and "he/him" (for advertisements aimed at girls) are highly frequent. In other advertising domains, we can find some interesting contrasts in the use of pronouns. Leech (1966) provides a thorough overview from the point of view of a practising linguist of how language is used in advertising. It is probably more useful to look at word usage and statistics in restricted domains of advertising, rather than to generalize across all cases. However, to give an indication of what we typically find, here is what Leech found out about the frequency of words in a sample of television advertisements (from the 1960s). The twenty most frequent adjectives: New, good/better/best, free, fresh, delicious, full, sure, clean, wonderful, special, crisp, fine, big, great, real, easy, bright, extra, safe, rich. The twenty most frequent verbs: Make, get, give, have, see, buy, come, go, know, keep, look, need, love, use, feel, like, choose, take, start, taste. Needless to say, a powerful aspect of product marketing is the product name itself. Consequently, choosing a name for a product is very important, and companies which specialize in naming products find their services in high demand. A name can have up to three functions: - to proclaim a benefit: DieHard, EasyOff, Inspiron, Achieva, Aspire - to distinguish the company/product from the competition: Zest, fatbrain.com, Amazon - to offer a new vision: Pentium, Swiffer, Yahoo. The colour choices advertisers make are more than aesthetic decisions; colours have been known to affect (and reflect) a person's mood or emotions, current style trends and cultural beliefs and symbols. Advertisers use people in their advertisements to create a relationship between the image and its viewer. Using properties such as a direction of a person's gaze or the size of frame, advertisements can even suggest the type of relationship between viewer and image. A.True       B. False 1. In advertisements aimed at teenagers, the pronouns "you" and "he/him" (for advertisements aimed at girls) are highly frequent.    2. “Delicious”, “full”, “sure” and “clean” are some of the least frequent adjectives.    3. “Love” is one of the most used verbs. 4. According to this text, a name can have up to three functions: To proclaim a benefit, to distinguish the company/product from the competition and to offer a new vision.     5. Advertisers never use people in their advertisements to create a relationship between the image and its viewer. Answers Exercise 1 Pay in: The act of entering money into your account Take out: The act of withdrawing money from your bank Loan: Money borrowed from somewhere, usually from the bank Mortgage: A loan from the bank Investment: Putting a sum of money in something which is likely to make you more money in the future Statement: A document that records the dates and destinations of all the money going into and coming out of your bank Savings: Money kept in the bank that you don't withdraw on a daily basis Balance: The total amount of money you hace in your account Pay off: What you have to do with your loan and your mortgage Exercise 2 1. Leadership and Teambuilding 2. Managing your Time 3. Assertive leadership skills 4. Balancing priorities and Managing projects 5. Motivating employees Exercise 3 1. False 2. True 3. False 4. True 5. True 6. False 7. false Exercise 4 1. True 2. False 3. True 4. True 5. False