lunes, 11 de mayo de 2015

Education



The roots of education are bitter, but the fruit is sweet

   Aristotle





Education

VOCABULARY

1. Complete the gaps with the following words:

a) background – b) basic – c) goal – d) graduate – e) illiteracy – f) system

1) You need an educational _____ in mathematics if you want to be an engineer.
2) Something should be done to reform the educational _____ of the developing countries.
3) University _____ find difficulties to find a job nowadays.
4) One educational _____ for developing countries would be at least a _____ education for every citizen.
5) Putting an end to adult _____ is another priority for developing countries.

Adapted from 

2. Complete the gaps with the following words:

a) blackboard – b) attendance – c) textbook – d) semesters – e) recess – f) seminar – g) freshman – h) principal – i) graduation – j) enroll

1) The teacher writes on the _____.
2) A _____ is a student in the first year of university.
3) The period of time between classes when children do not study is called _____.
4) The teacher calls your name to take _____ at the beginning of class.
5) The periods into which a year is divided at school, college or university are called ______.
6) An occasion when a teacher or expert and a group of students meet to study and discuss something is called _____.
7) The book that contains detailed information about a subject is called a _____.
8) The _____ ceremony is when you receive your degree for completing your education or a course of study.
9) To _____ at the college means to put yourself in the official list of members of that college.
10) The head teacher of a school is called a _____.

Adapted from 

LISTENING

What do rap shows, barbershop banter and Sunday services have in common? As Christopher Emdin says, they all hold the secret magic to enthrall and teach at the same time — and it’s a skill we often don't teach to educators. Watch the video and learn more!





READING: 

Don’t be seduced by the US –UK universities offer a richer education 

US universities offer the seductive promise of a world-class research environment combined with unparalleled facilities. For many in UK higher education, this is the model our own universities should be imitating. But is this necessarily a wise goal? I have taught history in US, UK, and Canadian universities. In the humanities at least, UK universities fulfil one of their fundamental aims – that of educating the next generation – far better than their US counterparts. What lessons, then, can UK universities offer to their transatlantic counterparts? 

It's about seminars, not stature 

In UK universities, the focus is still on small-group teaching, and much of the undergraduate degree is conducted in seminars of 20 students or less. These seminars are taught by full-time staff who are experts in their field and have undergone extensive training in pedagogy. 

In US universities, the focus is on lectures until the final year of a four-year degree. These lecture classes range in size from 25 to 425 students. Some, though certainly not all, lectures will have an accompanying discussion group component, but it is unusual for full-time staff to lead them. The small groups are more commonly run by postgraduates with limited knowledge of the material and no specialised training. 

Marking is also done by postgraduates. The advantage is that it frees up the more senior staff to conduct research. The drawback is that students' most intense learning experiences, the seminars, are largely a secondary consideration. What is the advantage of having a staff of world-class researchers when the only contact they have with undergraduates is one hour a week in a massive lecture? 

The high cost of marketisation 

Decades of cutbacks in public funding have forced US universities and colleges to raise tuition fees dramatically. A single year's tuition at a public university often costs over $15,000; at a private university, over $30,000; and at a private liberal arts college or an elite private university, over $40,000. This is all exclusive of living expenses, for which there is almost no public support whatsoever. 

Combined with the cutbacks in loans and grants, this means that the most intense undergraduate experience, at a private university or college with a relatively low student-staff ratio, is often inaccessible to those American households on the 2012 median income of $51,017. Even tuition at a public university, traditionally the lowest for students attending in their home states, is becoming increasingly difficult to afford for middle-class families, let alone working-class ones. 

The argument made by the current UK government that marketisation will eventually make higher education more affordable is unsupported by evidence. Continued efforts in this direction will leave us with a system much like that in the US, where only an elite few can afford the best education, and many cannot afford one at all. 

Jack of all trades, master of none 

Put simply, the level of expectation, in terms of critical thinking and analysis within any given discipline, is significantly lower at the most prestigious of the US institutions than at their UK counterparts. In assessments, US students are tested for their general familiarity with relatively small samples of material, often through multiple-choice and short-answer formats. This is a natural reflection of a broad curriculum that sees students enrolled in modules across the academic spectrum every term. It remains the case until one reaches the third and fourth years, when seminars and a more substantial load of reading and written work within one's major becomes the norm. 

In the UK, the opposite prevails. From the first year on, students remain focused on one discipline, which fosters both critical engagement and expertise within that mode of inquiry. In the US, I counted it a teaching success when I could communicate to my students a general historical narrative, the rudiments of historical analysis and the sense that the past was at least somewhat relevant in their lives. 

Here, I feel that I am teaching each student how to be an historian. Honing one's mind through the crucible of such an education is not just the key to becoming an informed member of society, it is essential to living a meaningful life at all. True learning happens at the farthest horizons of inquiry, not its nearest shores. And breadth is a poor exchange for depth, just as familiarity is merely a shadow of comprehension.

Adapted from: 


Do you want to know the differences between the UK and US education systems? Then take a look at those links! 


SPEAKING

and now… some questions for you! We can talk about them 

1. How different are the UK and the US educational system from the Spanish one?
2. What is your opinion on the current educational system in Spain?
3. What do you think of the picture below? Could it be the portrait of reality?

ANSWER KEY

Exercise 1

1 - A 
2 – F
3 - D 
4a – C
4b - B 
5 – E

Exercise 2

1 - A  
2 – G 
3 - E 
4 –B 
5 - D  
6 –F 
7 - C 
8 – I
9 - J 
10 – H

viernes, 8 de mayo de 2015

The most important job






All that I am, or hope to be, I owe to my angel mother 

           Abraham Lincoln







The most important job


INHUMANE CONDITIONS, NO VACATION AND NO PAY: STAGED JOB INTERVIEWS SHOW HOW BEING A MOM IS THE TOUGHEST POSITION IN THE WORLD

 The actor playing the interviewee told applicants that the open position was for a 'director of operations' job

 When he went into the demanding requirements of the job they all acted incredulous, rolling their eyes, frowning and scoffing




A new ad cleverly highlights the impossible demands placed on mothers by portraying parenthood as a real job.In the Cardstore.com video (https://www.youtube.com/watch?v=HB3xM93rXbY ), a series of applicants are interviewed for a 'director of operations' position via webcam, with a man on the other end explaining the role they're expected to fulfil.

The interviewees get more and more incredulous as he tells them the position is 365 days a year, 24 hours a day with no pay, no vacation and long periods of standing up and bending over.

Cardstore started by posting a fake classified ad online to fill a 'Director of Operations' position at a place called Rehtom, Inc (which is 'mother' spelled backwards).

Despite all the crazy requirements listed in the job description, they received 24 responses from real people and conducted webcam interviews, which were then made into an ad by Boston agency Mullen. Each of the interviews starts out normally, until the interviewer begins to elaborate on the details of the job.

'This job requires that you must be able to work standing up most or really all of the time,' he says. 'You're constantly on your feet, constantly bending over, constantly exerting yourself, a high level of stamina.' 'That's a lot,' says one woman, wincing a little at the prospect. The actor playing the interviewer adds: 'We're really looking for someone that has a degree in medicine and finance and the culinary arts.' And when another woman asks if there are any breaks at all, he responds: 'You can have lunch, but only when the associate is done eating their lunch.'

He elaborates by saying: 'It's not just a job, it's sort of... probably the most important job,' but the interviewees don't buy it.

When he tells one woman that there is no pay, that she'll be expected to work 24 hours a day, and that 'sometimes [she'll] have to stay up with an associate throughout the night,' her eyes widen.

'If you had a life, we'd ask you to sort of give that life up,' he says.

'That's almost cruel,' she responds. 'That's almost a very, very sick, twisted joke.'

What's more, not only are there no holidays, but he tells the applicants that they'll be expected to work even more on special occasions.

And he justifies the demands by explaining: 'The meaningful connections that you make and the feeling that you get from helping your associate are immeasurable.'

Finally, the interviews take a turn when he says: 'What if I told you that there's actually someone that holds this position right now? Billions of people actually.... Moms.'

'Oh my god,' says one interviewee, smiling when he realizes he's been duped. 'Moms are the best!' Another man grins as he says: 'Now I'm thinking about my mom. I'm thinking about all those nights and everything.'

The touching video, which was made in honor of Mother's Day on May 11, has had more than 1.5million YouTube views since it was posted yesterday.

It concludes with a banner that says: 'This Mother's Day, you might want to make her a card.'

Read more:

EXTRA! “Once upon a time, my mother…”
Storyteller Carmen Agra Deedy spins a funny, wise and luminous tale of parents and kids, starring her Cuban mother. Settle in and enjoy the ride — Mama's driving!



viernes, 17 de abril de 2015

Idioms I

Idioms are phrases which people use in everyday language which do not make sense literally but we understand that they mean







English idioms



20 essential English idioms for sounding like a native 


So you’re in an American bar. It’s loud, but you can make out what people are saying. You hear a fellow drinker talking all about hitting books… Another is talking about twisting someone’s arm… And it sounds like someone’s been stabbed in the back. What the heck is going on? You scratch your head and wonder why you’re still lost even though you can translate the words. Well, you’ve just had your first introduction to English idioms.

What Are English Idioms?

English idioms are a group of words which have a meaning which isn’t obvious from looking at the individual words. They have developed over time and so they might seem random to you. English idioms often rely on analogies and metaphors. Because they’re used so often in everyday English, if you don’t know them, it’s almost impossible to understand the context.

Why Learn English Idioms?

Does this sound familiar? You took traditional classes. You learned the grammar, the rules, and hundreds of exceptions. You have a vocabulary that could rival an American student’s. You even have a couple of certificates hanging proudly on your wall stating you are indeed proficient in English…. So why is it you just can’t get it sometimes?

Well, what you learn from textbooks and what you learn from the real world are two totally different things when it comes to language learning. What you really need is a stronger mastery of English idioms and expressions. Learning common everyday English idioms will help you fit in with most situations whether it’s at a basketball game, over a beer, studying or going out on a hot date.

The key to understanding English idioms is never to look at them or read them in a literal sense – once you unlock the secrets of idiomatic English language then you’ll have cracked the code! To help you master English idioms, we’ve gathered together 20 of the most common American English idioms and expressions. They’re useful for ESL students, or anyone learning English. Enjoy!

20 Essential English Idioms for ESL Students

1. (To) Hit the books

Literally, hit the books means to physically hit, punch or slap your reading books. However, this is a common English idiom among students, especially American college students who have a lot of studying to do. It simply means “to study,” and is a way of telling your friends that you’re going to study. It could be for a final exam, a mid-term test or even an English exam.
“Sorry but I can’t watch the game with you tonight, I have to hit the books. I have a huge exam next we2ek!”




2. (To) Hit the sack

Just like the first idiom, the literal meaning of this would be physically hitting or beating a sack (a large bag usually used for carrying things in bulk such as flour, rice or even soil). But actually to hit the sack means to go to bed, and you’d use this to tell your friends or family that you’re really tired, so you’re going to sleep. Instead of saying hit the sack you can also say hit the hay.
“It’s time for me to hit the sack, I’m so tired.”




3. (To) Twist someone’s arm

To twist someone’s arm literally means to take a person’s arm and turn it around, which could be really painful if you take it exactly word for word. If your arm has been twisted it means that someone has done a great job of convincing you to do something you might not have wanted to to do.
And if you manage to twist someone else’s arm it means that you’re great at convincing them, and they’ve finally agreed to do something after you’ve been begging them.
Tom: Jake you should really come to the party tonight!
Jake: You know I can’t, I have to hit the books (study).
Tom: C’mon, you have to come! It’s going to be so much fun and there are going to be lots of girls there. Please come?
Jake: Pretty girls? Oh all right, you’ve twisted my arm, I’ll come!




4. (To be) Up in the air

When we literally think about something up in the air, we have the idea that something’s floating or flying in the sky, perhaps an airplane or a balloon. But really if someone tells you that things are up in the air it means that these things are uncertain or unsure; definite plans have not been made yet.
“Jen have you set a date for the wedding yet?”
“Not exactly, things are still up in the air and we’re not sure if our families can make it on the day we wanted. Hopefully we’ll know soon and we’ll let you know as soon as possible.”




5. (To) Stab someone in the back

If we take this idiom literally we could find ourselves in a whole lot of trouble with the police, as it would mean taking a knife or another sharp object and putting into a person’s back. However, as an idiom to stab someone in the back means to hurt someone who was close to us and trusted us by betraying them secretly and breaking their trust. We call the person who does this a back stabber1.
“Did you hear that Sarah stabbed Kate in the back last week?”
“No! I thought they were best friends, what did she do?”
“She told their boss that Kate wasn’t interested in a promotion at work and Sarah got it instead.”
“Wow, that’s the ultimate betrayal! No wonder they’re not friends anymore.”



6. (To) Lose your touch

Literally this means to no longer have the ability to touch or feel with your fingers or hands. But to lose your touch actually means that you lose your ability or talent you once had when dealing with things, people or situations. We use this when you’re usually good at a certain skill or talent, but then things start to go wrong.
“I don’t understand why none of the girls here want to speak to me.”
“It looks like you’ve lost your touch with the ladies.”
“Oh no, they used to love me, what happened?”


7. (To) Sit tight

To sit tight is a strange English idiom and it literally means that you sit down squeezing your body in a tight way, which if you did it would be very uncomfortable, not to mention you’ll look really strange.
But if a person tells you to sit tight they want you to wait patiently and take no action until you hear otherwise.
“Mrs. Carter, do you have any idea when the exam results are going to come out?”
“Who knows Johnny, sometimes they come out quickly but it could take some time. You’re just going to have to sit tight and wait.”

8. (To) Pitch in

This English idiom actually makes no sense if you try to take it literally. However, figuratively speaking it means to contribute (give) to something or someone or to join in. So if your dad tells the family that he wants everyone to pitch in this weekend and help clear the backyard, it means he wants everyone to join in on the efforts to clear the yard and get things done quicker.
“What are you going to buy Sally for her birthday?”
“I don’t know I don’t have much money.”
“Maybe we can all pitch in and buy her something great.”
The above conversation suggests that every one of Sally’s friends should contribute a little bit of money so they can afford to buy her a bigger and better present together.



9. (To) Go cold turkey

Sound weird? Well, you’re right, it does, how can anyone literally go cold turkey? A person can’t transform into the bird we all love to eat for celebrations such as Christmas and Thanksgiving. The origins of this English idiom are strange and to go cold turkey means to suddenly quit or stop addictive or dangerous behavior such as smoking or drinking alcohol. This English idiom is said to have originated in the late 20th century and suggests that a person who suddenly quits something addictive—such as drugs or alcohol—suffers from side effects that look like a cold, uncooked turkey. This includes pale (very white) skin and goosebumps (little small bumps on the skin when we’re cold or sick).
“Shall I get your mom a glass of wine?”
“No, she’s stopped drinking?”
“Really, why?”
“I don’t know. A few months ago, she just announced one day she’s quitting drinking.”
“She just quit cold turkey?”
“Yes, just like that!”




10. (To) Face the music

In literal terms facing the music means to turn your body to the direction of the music and stand in front of it. But if your friend or your parents tell you to face the music, there’s a much harsher meaning.
It means to “face reality” or to deal with the reality of the situation and accept all the consequences good or bad (but mostly bad). Perhaps you’ve been avoiding something because you feel unsure or scared of the outcome. Maybe you lied to your teacher and she discovered the truth and now you have to face the music and accept the punishment.
“I can’t understand why I failed math.”
“You know you didn’t study hard, so you’re going to have to face the music and take the class again next semester if you really want to graduate when you do.”







MORE IDIOMS? TAKE A LOOK AT THESE LINKS!!

- Learn English Idioms: Improve and learn English in a very easy and funny way:







Idioms 2




Idioms are phrases which people use in everyday language which do not make sense literally but we understand that they mean







English Idioms 2


11. (To be) On the ball

If you look at this English idiom literally, it means to be either standing or sitting on a ball—but who would do that? If you’re on the ball it means that you’re very quick to understand certain things, very prepared for something or react quickly (and correctly) to a situation. For example, if you’re planning your wedding that is still one year away from now and you’ve almost finished with all the planning already, you’re definitely on the ball because not many people are that prepared!
“Wow, you’ve already finished your assignments? There not due until next week, you’re really on the ball. I wish I could be more organized.”

12. (To) Ring a bell

If we look at the literal meaning of ring a bell, it’s just that: You could be ringing the school bell to tell students it’s time to go to class or ringing someone’s doorbell. But the idiom means that somebody has mentioned something that sounds familiar to you, perhaps you’ve heard it before. In other words, when someone says something that you believe you’ve heard in the past, alarm bells start ringing and you try to remember how or why that name or place sounds familiar.
“You’ve met my friend Amy Adams, right?”
“Hmmm, I’m not sure, but that name rings a bell. Was she the one who went to Paris last year?”




13. Rule of thumb

Can thumbs rule or can you literally rule a thumb? If you think about it logically, it means absolutely nothing and makes no sense. However, if you hear someone say as a rule of thumb, they mean that it’s a general unwritten rule for whatever they’re talking about.
These rules of thumb are not based on science or research, and are instead just a general principle. For example, there’s no written scientific rule that you must add oil to boiling water when cooking pasta, but it’s a rule of thumb and is practiced by most people so the pasta won’t stick to the bottom of the pan.
“As a rule of thumb you should always pay for your date’s dinner.”
“Why? There’s no rule stating that!”
“Yes, but it’s what all gentlemen do.”



14. (To be) Under the weather

Can you be under the weather literally? Probably yes, if you think about standing under the clouds, rain and sun, but it makes no sense. If you’re feeling under the weather, you’re not your usual self and could be feeling a little sick. The sick feeling is nothing serious; perhaps it’s just extreme tiredness from studying too much, or having a bad headache because you’re starting to get the flu.
“What’s wrong with Katy, mom?”
“She’s feeling a little under the weather so be quiet and let her rest.”



15. (To) Blow off steam:

In reality a person cannot blow off steam (the hot rising air from boiling water)—only electrical equipment can, such as the electric jug (appliance for boiling water for coffee). So what does it mean when a person blows off steam?
If you’re feeling angry, stressed or are experiencing some strong feelings and you want to get rid of them so you feel better again, you will blow off steam by doing something such as exercise to get rid of the stress.
“Why is Nick so angry and where did he go?”
“He had a fight with his brother, so he went for a run to blow off his steam.”



16. (To) Look like a million dollars/bucks:

Wouldn’t it be great if we really could look like a million dollars? We’d be rich, but that’s not the case. If someone tells you that you look like a million bucks, you should take it as a huge compliment because it means you look absolutely fabulous and really attractive.
While sometimes we use this English idiom for guys, it’s more commonly used to compliment females. And while some of your female friends may look beautiful every day, you should save this English idiom for when they’ve really made an effort and it’s a special occasion, like prom or a wedding.
“Wow, Mary, you look like a million dollars/bucks this evening. I love your dress!”

17. (To) Cut to the chase

When somebody tells you to cut to the chase it means that you’ve been talking too long and haven’t gotten to the point. When a person uses this idiom, they are telling you to hurry up and get the important part, without all the details. Be careful how you use this idiom, because if used while talking to someone like a college professor or your boss, it’s rude and disrespectful.
If you’re speaking to a group of people, like your employees, and say I’m going to cut to the chase, it means that there are a few things that need to be said but there’s very little time, so you’ll skip to the important parts so everyone understands.
“Hi guys, as we don’t have much time here, so I’m going to cut to the chase. We’ve been having some major problems in the office lately.”

18. (To) Find your feet

Is it possible to lose your feet? No way, they’re attached to your body! So what does it mean when somebody says they’re trying to find their feet? If you find yourself in a new situation, for example living in a new country and having to get used to a new college, you could say I’m still finding my feet. It means that you’re still adjusting and getting used to the new environment.
“Lee, how’s your son doing in America?”
“He’s doing okay. He’s learned where the college is but is still finding his feet with everything else. I guess it’ll take time for him to get used to it all.”




19. (To) Get over something:

If you think about it, it’s possible to literally get over something, for example get over a fence—but this is not how the phrase is generally used in the English language.
Imagine having a really difficult time, like breaking up with your girlfriend or boyfriend—it’s hard. But eventually once time passes and you no longer think about your ex, it means that you’ve gotten over him/her, you no longer worry about it and it no longer affects you in a negative way. It’s also possible to get over an illness too, which would mean that you’ve fully recovered.
“How’s Paula? Has she gotten over the death of her dog yet?”
“I think so. She’s already talking about getting a new one.”



20. (To) Keep your chin up

Did you just have a massive fight with your friend? Did you fail your English finals? Did your team lose the final match? Did you lose your job? If you answered “yes” to any of the questions, then you’re probably feeling sad and a little depressed, right? In this situation, a supportive friend might tell you to keep your chin up. When they tell you this, they’re showing their support for you, and it’s a way of saying “stay strong,” you’ll get through this. Don’t let these things affect you too badly.
“Hey, Keiren, have you had any luck finding work yet?”
“No, nothing, it’s really depressing, there’s nothing out there!”
“Don’t worry, you’ll find something soon, keep your chin up buddy and don’t stress.”
If you’re really serious about learning English well and finding your feet with the language abroad, make sure you spend some time focusing on English idioms to make your transition and easier one. Good Luck and keep your chin up!





- Click on the following link and watch the video, you can read the transcript and explanations next to it if you need some help ;) I hope you enjoy it!


CONFESSIONS OF AN IDIOM: Everyone has Skeletons in their Closet but what happens if one day the Elephant in the Room decides to make the Skeleton in the Closet bring the truth to light? The Skeleton isn’t one to confess to his crimes so easily. Mayhem ensues in this power struggle with a world full of idioms:



sábado, 11 de abril de 2015

The economic injustice of plastic







The economic injustice of plastic


Listen the following link

http://www.ted.com/talks/van_jones_the_economic_injustice_of_plastic/transcript?language=en#t-513919

Vocabulary
so low income: people who have a very low level
people who wind up: las personas que acaban...
bear the burden like donkey
moral tickle: happy sensation when you receive a plastic bottle
at the tall end: the end / the last past of the process
wiped out: eliminated
erased: delete / eliminate
trash the planet: destroy the planet
insight: perception / understanding
turns out: resultar muy útil
vacuums: al vacío
furnaces: hornos
figured out: work out (pensar)
opens the door: dejar la puerta abierta



jueves, 2 de abril de 2015

Business & E-commerce








http://www.slideshare.net/rejoiner/10-quotes-about-the-future-of-ecommerce






Business and e-commerce

Complete the gaps in the text below with words from this list. Use each word once only

careers; company ladder; entrepreneur; family firm; freelance; lifetime employment; multinational; promotion; self-employed

I joined the (1)__________ just after I finished university, but with so many cousins in the busines who are older than me, I realised I could wait years to get a/an (2)_________. So, afteer a couple of years, I decided to become (3)___________. I started my own small business in the retail sector. This was very successful, so I started another company, selling the same products on-line. What I like about being a/an (4)___________ is that you never have time to get bored!!

Many young people nowadays create their own (5)__________. They realise that very few companies, including (6)___________ ones, can now offer (7)__________. So, instead of relying on the old method of slowly but surely climbing the (8)__________, they spend a fwe years working for one company, then move on to another one or sell their skills on a/an (9)___________ basis to a number off different companies

Answer key

1. family firm
2. promotion
3. self-employed
4. entrepreneur
5. careers
6. multinational
7. lifetime employment
8. company ladder
9. freelance








Marketing & Sales



"Business has only two functions - marketing and innovation"

Milan Kundera




Marketing & Sales

Vocabulary building activities

1.Choose the correct answer A, B or C. 

1 What is the marketing term for a sales representative who visits customers to sell a product? 
A visiting B direct selling C travelling 
2 A luxury product which is high quality and expensive is a(n) ………… product. 
A upmarket B downmarket C middle-market 
3 A product which only appeals to a very specialist group of customers is a ………. Product. 
A special B niche C reserved 
4 The percentage of the market which your company has in your market ………… . 
A quota B segment C share 
5 What is a brand called which has the supermarket’s name on it? 
A an own brand B a white brand C a proprietary brand 
6 Which word has these three meanings: start (a company), put (a product) on the market, start (an advertising campaing)? 
A throw B begin C launch 7 
7 What do marketers call the place where the product reaches the consumer? 
A an end-user B a final stop C an outlet 
8 What is another word for direct mail? 
A correspondence B junk mail C snail mail 9 
9 When a company subsidies a football team or a music concert, what is this called? 
A endorsement B subvention C sponsorship 
10 Which of these publicity materials is likely to look like a colour magazine? 
A a brochure B a leaflet C a newsletter 11 
When a company does a lot of publicity, this is called …………. . 
A an advertising campaign B a promotional event C a price war 
12 When clients or consumers talk about your product or service, what is this type of publicity called? 
A a talking campaign B word-of-mouth C personal recommendations

Presentation to do in the one-to-one session 

PRODUCT PITCH PRESENTATION 
Your task is to create a product pitch. For this assignment, you will invent your own product and choose a company to present the product pitch to. Prepare a 3-minute presentation on it. Examples: 
*Student A has developed a solar-powered air-conditioner called the “Suncool,” which they will pitch to Best Buy. 
*Student B has invented an action figure toy that can go from slim to muscular, based on how much you move his arms. The doll is called “Body Builder Ben” and the team will pitch it to Toys R Us. 
Points to take into account: - What is your product? Name? Function? Price? Description? - Who is your target audience? What is its age range? - What is your target company? 
Why would your product be an asset to that company? - Why is your product necessary and unique? 
 How do you plan to promote it?

If you want complete this lesson, see the next video: 




Answer key 
 1 B 2 A 3 B 4 C 5 A 6 C 7 C 8 B 9 C 10 A 11 A 12 B